Becoming a sustainability leader has been earmarked as a way to differentiate and attract new fans and partners for emerging sports.

In this episode of the podcast, we discover how the sport of floorball is making environmental responsibility a key part of its growth strategy, principally through one of its key events: the Men’s World Floorball Championships in Zürich later this year.

Daniel Kasser (Zürich 2022 organising committee), Kai Rassmus Landwehr (MyClimate) and Tero Kalsta (International Floorball Federation) talk us through the preparations to make the event climate neutral.

Listen to the full episode:

Guests

Episode #80 talking points:

– What the World Championships organising committee and MyClimate are doing to reduce carbon emissions by 56% compared with the 2018 event

– How the fans will play their part in this reduction plan through “fun” initiatives

– Why the International Floorball Federation believes its sustainability credentials can be leveraged to appeal to new fans and partners

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