IN FOCUS

Four teams, four matches one sustainability message 0
- IN FOCUS
- March 23, 2023
Rafael Muela Pastor, general manager of the Real Betis Balompié Foundation, reflects on the team’s upcoming ‘Forever Green’ matches that highlight the organisation’s approach to sustainability
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How an amateur football club is reshaping sustainability at the elite level 0
- IN FOCUS
- March 2, 2023
The Deutsche Fußball Liga’s (DFL) sustainability criteria represent one of sport’s first steps into making sustainability mandatory. Meanwhile, a small club from Berlin is paving the way forward
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Mobilising football fans on climate change 0
- IN FOCUS, PODCAST
- February 24, 2023
Episode #88 – Jenny Amann and Mark Doidge explain how football clubs can effectively motivate their supporters to get in board with climate initiatives through well-thought-out communications
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Communication as…0
- IN FOCUS
- February 16, 2023
SailGP GBR sailor Hannah Mills OBE recalls Sir David Attenborough’s quote, ‘Saving our planet is now a communications challenge’, but to who, how and where should sport avail its platform with sustainable messaging? SailGP GBR’s partnership with Low Carbon shows that the answer has several dimensions
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Building capacity for sustainability within a Premier League football club 0
- IN FOCUS, PODCAST
- February 9, 2023
Episode #87 – Thom Rawson explains how clear communication and giving employees agency helped Wolverhampton Wanderers develop its first sustainability strategy
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How purpose is transforming transactional sports partnerships into deeper, strategic relationships 0
- IN FOCUS, PODCAST
- February 2, 2023
Episode #86 – Mya Doelling and Julie Duffus explain how and why the IOC is mapping its sustainability goals with its partners’ to amplify positive impact
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